PromosEra SEO Case Study: Growing a Coupon Site with Store-Page SEO
- TODOorganic clicks growth
- TODOstore pages in the top 3
- TODOavg. position change
Starting situation
TODO: Describe where PromosEra was when the work started: launch date, number of store pages, monthly organic clicks and the main problems (for example thin store pages, weak titles, poor internal linking).
Goal
TODO: For example, “Rank in the top 3 for ‘[brand] promo code’ on 50 priority US store pages within 6 months.”
What was done
- Search Console opportunity scoring. Store pages were ranked by impressions, average position and CTR gap to pick the highest-value targets.
- SERP gap analysis. For each target store, the top-ranking competitor pages were compared to find missing sections and questions.
- Store-page rewrites. TODO: describe the content structure (verified codes, savings tips, shipping/returns, FAQ).
- Template and schema fixes. TODO: titles, headings, schema, internal links.
Results
TODO: Add a before/after chart or Search Console screenshot here, with dates.
What I learned
TODO: One or two lessons another coupon-site owner could apply.
Tools used: Google Search Console, Screaming Frog, Ahrefs, Claude, Google Sheets