Case study · PromosEra

PromosEra SEO Case Study: Growing a Coupon Site with Store-Page SEO

Timeframe: TODO: e.g. Jan 2026 – Jun 2026 · Published

  • TODOorganic clicks growth
  • TODOstore pages in the top 3
  • TODOavg. position change

Starting situation

TODO: Describe where PromosEra was when the work started: launch date, number of store pages, monthly organic clicks and the main problems (for example thin store pages, weak titles, poor internal linking).

Goal

TODO: For example, “Rank in the top 3 for ‘[brand] promo code’ on 50 priority US store pages within 6 months.”

What was done

  1. Search Console opportunity scoring. Store pages were ranked by impressions, average position and CTR gap to pick the highest-value targets.
  2. SERP gap analysis. For each target store, the top-ranking competitor pages were compared to find missing sections and questions.
  3. Store-page rewrites. TODO: describe the content structure (verified codes, savings tips, shipping/returns, FAQ).
  4. Template and schema fixes. TODO: titles, headings, schema, internal links.

Results

TODO: Add a before/after chart or Search Console screenshot here, with dates.

What I learned

TODO: One or two lessons another coupon-site owner could apply.

Tools used: Google Search Console, Screaming Frog, Ahrefs, Claude, Google Sheets

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